China Cosmetics: 618 pulse check: performance in Douyin: MNCs/higher-end led; MGP rebound to 50%+ yoy
Report Coverage
- Broker
- Goldman Sachs
- Region
- Greater China, Asia Pacific, Japan
- Report Type
- Market Report
- Primary Focus
- China Cosmetics
Full Report Document Access
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Report Summary
The 618 shopping festival in 2026 concluded on 18 Jun for Douyin and will be Valerie Zhou concluded on 21 Jun for Tmall. We summarize below key early color and data points Goldman Sachs (Asia) L.L.C. The top 500 cosmetics brands in Douyin grew by mid-30s yoy in May to Jun-18 with Jun-to date GMV yoy moderated vs May yoy, but still faster than 1Q26; we see
Key Takeaways
- Local brands: We saw strong performance across our covered local brands led
- Western brands: Premium brands continued to be the drivers for Western
- Japanese brands: we note a slowdown of growth in Jun across Japanese names;
- 10% 40%
- 20% 20%
- 40% -40%
Why This Report Matters
Goldman Sachs's 12-page analysis on "China Cosmetics: 618 pulse check: performance in Douyin: MNCs/higher-end led; MGP rebound to 50%+ yo" provides institutional-grade insights for investors and professionals seeking to understand current market dynamics and investment implications in this space.
Topics Covered
Companies Mentioned
Who this summary is for
This summary is for users researching the Goldman Sachs China Cosmetics report. It helps users review China Cosmetics: 618 pulse check: performance in Douyin: MNCs/higher-end led; MGP rebound to 50%+ yoy coverage, key takeaways, and related broker or sector research paths across China, Cosmetics:, Douyin:; Equity Research, June.
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