Goldman Sachs 2026-06-20

Global Smartphones: Shipments at -10%/ +3%/ +1% YoY in 2026-28E: High memory costs weigh on demand; product mix upgrade continues

Report Coverage

Broker
Goldman Sachs
Region
Asia Pacific
Report Type
Market Report
Primary Focus
Global Smartphones: Shipments at -10%/ +3%/ +1% YoY in 2026-28E: High memory costs weigh on demand; product mix upgrade

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Report Summary

Global Smartphones: Shipments at -10%/ +3%/ +1% YoY in 2026-28E: High memory costs weigh on demand; product mix upgrade continues We cut our smartphone TAM for 2026E / 27E to reflect our global technology Allen Chang analysts’ latest estimate changes, with high memory prices continuing to weigh on [email protected]

Key Takeaways

  • 4% 300,000 5%
  • 10% 100,000 -5%
  • 4% / -3% to 1.14bn / 1.17bn in 2026-27E, and introduce our 2028 estimates at 1.18bn.
  • 6%/ 5.9% in 2026E-27E (vs. 3.4%/ 4.1% previously), and introduce 2028E foldable
  • , growing at an 8% CAGR.
  • 1% -4% Revenus by vendor 1Q25 2Q25 3Q25 4Q25 1Q26 2Q26E 3Q26E 4Q26E 2023 2024 2025 2026E 2027E 2028E

Why This Report Matters

Goldman Sachs's 12-page analysis on "Global Smartphones: Shipments at -10%/ +3%/ +1% YoY in 2026-28E: High memory costs weigh on demand; " provides institutional-grade insights for investors and professionals seeking to understand current market dynamics and investment implications in this space.

Topics Covered

Global Smartphones: Shipments High

Companies Mentioned

Equity Research June Shipments High Allen Chang Asia Verena Jeng Michael Ng

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